Practical Sales Training™ > How To Keep Your Clients Happy > Code of Conduct
What is it?
A code of conduct helps to communicate to your buyer how you will behave and what they can expect from you.
Why does it work?
It works because it eliminates the unknown and also sets expectations and boundaries. When you know what to expect from a company or individual, it makes every action that much easier.
How can you use it?
You need to create a simple set of rules as to how you and your team will conduct themselves.
Articles such as this one can help you to do so.
In essence, you need to consider fundamentals such as:
- Conflicts of interest
- Company policies
- Company culture
- Privacy policy
- Equal opportunity
Then, once compiled, you need to make the document shareable with your team and clients so everyone knows where they stand and what to expect.
Example
Lots of larger companies freely share their code of conduct such as the SONY group here.
See also
