Emergency Action Plan

Understand Your Buyer > How To Keep Your Clients Happy > Emergency Action Plan

What is it?

An emergency action plan is designed to help minimise the disappointment and panic in your buyer when/if things don’t go to plan..

Why does it work?

It works because it helps to remove some of the unknowns and restore an air of confidence, certainty and expertise to the proceedings. Things may well go wrong, but being prepared for them and taking action will make all the difference to the outcome and to your buyer.


How can you use it?

You simply need to consider a few practical elements of how you would put right certain issues. For each potential issue, consider the following and then create a (one pager) style plan that you can share with your client to reassure them that everything is under control after all….


  • How to stop it from continuing?
  • How to minimise any impact?
  • How to prevent this happening again?


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