Grandfather Pricing

Understand Your Buyer > How To Convert > Grandfather Pricing

What is it?

If you want to attract buyers to a new offering and secure their loyalty, then a grandfather deal (where the price will NEVER change for those people) is an effective strategy to get things started.


Why does it work?

It works because it provides a sort of fast action bonus and harnesses scarcity and fomo to get anyone considering buying to make a decision – which is exactly what we want.

Further to that, it ensures they think twice before cancelling as they will forfeit their advantageous rate the moment they cancel their deal.


How can you use it?

This only really works when you are launching a new business, product or service and is more focussed on subscription based offerings where a price rise may occur in the future.

To implement you simply need to advise how many slots you have available (without lying about it) at the locked in rate and then don’t exceed that number to maintain your integrity.


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