Understand Your Buyer > How To Convert > Incentivised Referrals

What is it?

Incentivising people to refer others to you can be a great way to add to an already great relationship.

 

Why does it work?

It works because if your clients are happy and they can get paid to recommend you, then it’s a no brainer. You get warm leads who are more likely to convert and your buyer gets an incentive.

The possible downside to consider though is that if people refer you ONLY because you incentivise them to do so, it can create a conflict of interest and be counter productive.

 

How can you use it?

You simply need to establish what kind of incentive you will provide and advise your customers of how they successfully make a referral to qualify.

Incentives could be

• Money
• Discounts
• Additional Deliverables

 

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