What’s in a name?

The name of your business, product or service can have a huge impact on how you are perceived and understood by your potential clients.

A Clear Sales Message is in reality a “value proposition” but if we called ourselves “Clear Value Proposition” it wouldn’t have the same resonance and appeal as Clear Sales Message.

When launching or rebranding anything the name can be often overlooked, or worse can be so personal to the business or creator that it’s seemingly irrelevant to the most important person in the transaction- the buyer.

Our naming service combines the principles and core questions of a Clear Sales Message to ensure your business, product or service has a name that is:

  • Memorable
  • Explanatory
  • Unique
  • Easy to spell and speak.

These elements are crucial to establishing a Clear Sales Message from the getgo and giving yourself the best chance of making the sale.

Find out more here about our naming service and other fixed price consultancy work.