Understand Your Buyer > How To Engage > Number Groups
What is it?
Number Groups are all about creating memorable and visually appealing sets of numbers to help buyers remember and understand your offering.
Why does it work?
It works because as humans, we respond well to repetition and patterns such as alliteration or assonance. Making numbers easier to read and remember can improve understanding and retention in your clients which is essential to success.
How can you use it?
The main thing to note here is that although this can work well, changing the price of your offering or scope of services to make the numbers match isn’t something that’s wise for every business…
That said, number groups can be used for communicating items such as the scope of your offering / pricing.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.