Understand Your Buyer > How To Convert > Order Success Page

 

What is it?

An order success page is the page a customer sees right after completing a purchase. It confirms that their order has gone through and usually includes key details like the order number, what they bought, and what happens next. It’s also called a thank-you page or confirmation page, and it’s a key part of the online buying experience.

 

Why does it work?

It works because it reassures the buyer instantly, reducing uncertainty and post-purchase anxiety. It’s the perfect place to reinforce their decision, offer helpful next steps, or even upsell related products. A well-designed order success page increases customer satisfaction, trust, and lifetime value.

 

How can you use it?

You can use your order success page for more than just confirmation. Add a warm thank-you message, a summary of the purchase, and what to expect next (like shipping times, login links or next steps). You can also include a short video, referral link, or invite to follow you on social media.

 

Example

Walmart use their order success page to confirm everything, but to also promote their cash-back offer to their paying customers.

 

See Also

•  The Next Steps Effect
• The With Purchase Effect

 

 

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