Practical Sales Training™ > How To Convert > Pricing Slider
What is it?
Allowing your buyers to select the right solution by allowing them to scale up or down what they need and what it will cost.
Why does it work?
It works because it puts the buyer in control which is EXACTLY where they should be. If I can choose the right level of spend and deliverable without feeling like someone is trying to “convince” me to buy, then I much prefer it and I’m sure you do too.
How can you use it?
Very simply, if it’s appropriate, add a slider to your website.
Example
This online software allows you to see/select how much you would spend based on your usage.
See Also
- The Self Qualify Effect
- The Self Service Effect
- 180+ ways to improve conversion
- 140+ ways to be easier to buy from
