Practical Sales Training™ > How To Convert > Problem Solution Grid
What is it?
In selling communication, you can never be too OBVIOUS or make things too simple to understand. As such, linking the problem you solve to the solution you provide makes it easy for your buyer to understand if your offering will meet their needs.
Why does it work?
It works because it follows the path of least resistance. Rather then expecting your buyer to navigate your offering, listing the problems you solve can help them shortcut and understand your offering.
How can you use it?
This can work for any business type and may be an internal or external document accordingly. You need to have a good grasp on the problems you solve and keep this as concise as possible.
1 – Define the problems you solve.
2 – Link each problem to the part of your offering that solves it.
3 – Create a simple one pager image/document with the above.
Hypothetical Example:
A digital marketing agency creates a “Problems We Solve” one-pager that links common client pain points directly to their services:
Problem: “Our website isn’t generating leads.”
Solution: “We offer targeted SEO and conversion rate optimisation to bring in qualified traffic and turn clicks into customers.”
Problem: “We don’t know how to run ads effectively.”
Solution: “Our Facebook and Google Ads management ensures your budget is spent wisely with measurable ROI.”
Problem: “We don’t have time to manage social media.”
Solution: “Our done-for-you social content and scheduling service keeps you visible without the hassle.”
By presenting it in this straightforward problem → solution format, the buyer instantly recognises their challenge and connects it to the agency’s offering.
See also
