Understand Your Buyer > Selling Communication Basics > Semiotics

What is it?

Semiotics is all about how we interpret imagery and symbols.


Why does it work?

It works because images can seize attention far quicker than text. It’s possible to “say so much more” with an image than you can with text. A picture famously paints 1,000 words, so it’s important to choose appropriate images to complement your sales messaging.


How can you use it?

What are the images, symbols and themes associated with your offering? How can you use that imagery to seize attention and communicate your offering?


Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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