Understand Your Buyer > How to connect with your buyer > Simple Email Reply
What is it?
If you want people to reply to a sales email, then giving them an easier way to do it – in the form of a multiple choice question – can make all the difference.
Why does it work?
It works because it’s the path of least resistance – it removes the thinking and unknown for your buyer.
If they get a message like this:
How can you use it?
In the sales emails that you are sending, consider the 2/3 responses you may get, term them in the first person and include them in future emails.
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