Be noticed. Be understood. Be memorable.
Taglines are an under appreciated weapon in your sales and marketing arsenal.
Sometimes dismissed as “advertising” or in some way “gimmicky, tag lines are the best way possible to engage potential new clients in the 8 seconds you have their attention.
We work with clients to create a compelling, memorable and explanatory tagline which serves to not only capture attention in those 8 seconds, but to use in advertising, presentations and all business communications.
You might need this if..
- You have created a new business, product or service.
- You are creating or updating your website.
- You are creating or updating your branding.
- You want a simple way to explain your offering or be remembered.
What you get
We will create multiple options for you, each tagline is designed to explain your offering, be memorable and aid the conversion of your prospects.
Some examples of the taglines we have created:
A mortgage broker – “You should have more interest in your mortgage.”
An on-shift hospitality training consultancy – “A shift in hospitality training.”
Structural engineer – “Structurally sound advice.”
Food photographer – “Restaurant quality photography.”
Web design agency – “Digitally enhance your business.”
Commercial interior design company – “Interiors that work.”
HR consultancy – “People are the bottom line.”
Each tagline works by understanding not only the fundamentals of the business, but what would appeal to their target client. There is also a focus on being memorable so you capture attention beyond those 8 seconds.
Why you’d need it
The average human attention span is just 8 seconds.
In 8 seconds, you need to grab attention, explain what you do and generate enough interest that the potential client may wish to know more.
And you need to be memorable too.
In 8 seconds.
Meandering and un-engaging descriptions of businesses and products are one thing, but missing out on those 8 seconds could make all the difference to your business and your bottom line.
This is why you need a tagline.
Communicating with your clients in an engaging and commercially focussed way is at the heart of all we do. Adhering to the principles of creating CLEAR content and the 7 questions your clients will be considering, we ensure that every part of our work is focussed on engaging and converting clients.
We also consider the numerous psychological factors that influence your buyers’ behaviour.