The 0% Effect

Understand Your Buyer > How To Convert > The 0% Effect


What is it?

Advertising your services at 0% commission or fee is an attractive proposition to buyers who interpret this as your service being free.


Why does it work?

It works because, on the face of it, the offering seems to be free which is an attractive proposition.


How can you use it?

Depending on how you feel about it, you may need to tread carefully here as, for some people, it feels like you are being misleading.

IF you are comfortable however, you can experiment with bundling your fees and charges into other parts of how you get paid to leave the buyer with a “cost neutral” solution.

Also known as interest free credit, the kitchen industry in particular use this to sell what is a higher value and thus higher barrier to entry product.
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