The Adapted Logo Effect

Understand Your Buyer > How To Get Attention > The Adapted Logo Effect

What is it?

The Adapted Logo Effect allows you to bend your brand to convey certain messages and move beyond simply your logo and colours.


Why does it work?

It works because we recognise the branding first and then notice the slight alteration. With the advent of the Google Doodle, we’re more used to brands being a fluid concept and something that can be adapted and altered to convey different messages.


How can you use it?

Depending on your offering, how could you adapt your branding or name to incorporate positive characteristics, actions or feelings things which your buyer will appreciate?

In the UK, the sugar company Tate and Lyle use the term “Taste and Smile” on their packaging in the same style as their logo to remind us of the enjoyable experience that baking and eating sweet things can create,



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