fbpx

The Adapted Logo Effect

Understand Your Buyer > How To Get Attention > The Adapted Logo Effect

What is it?

The Adapted Logo Effect allows you to bend your brand to convey certain messages and move beyond simply your logo and colours.

 

Why does it work?

It works because we recognise the branding first and then notice the slight alteration. With the advent of the Google Doodle, we’re more used to brands being a fluid concept and something that can be adapted and altered to convey different messages.

 

How can you use it?

Depending on your offering, how could you adapt your branding or name to incorporate positive characteristics, actions or feelings things which your buyer will appreciate?

In the UK, the sugar company Tate and Lyle use the term “Taste and Smile” on their packaging in the same style as their logo to remind us of the enjoyable experience that baking and eating sweet things can create,

 

 


Like this kind of stuff? Want more?

Buy the book!

 

Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more