Understand Your Buyer > How to Engage > The Community Effect
What is it?
The Community Effect is all about creating a community of people who share the same problems/interests that relate to your offering.
Why does it work?
It works because it not only positions you as a person of authority in your space, it demonstrates that you are willing to help and not just sell. Creating a community is about connecting and helping others and not directly selling to them, but of course, over time the members of your group are likely to consider buying from you should the need arise thanks to propinquity and reciprocity.
How can you use it?
Depending on your offering, could you create a Facebook group or Linkedin group and start conversations with those who share the same problems/interests that relate to your offering?
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