Understand Your Buyer > How To Lose The Sale > The Critical Effect
What is it?
The Critical Effect occurs when you actively criticise and question the decisions and actions your potential client has made.
Why does it work?
No-one likes to be criticised. Even if the KNOW they are wrong. Whilst you can’t agree with everyone, actively criticising and taking a negative tone will only serve to push clients away and destroy any trust and rapport you have with them. Even if you are right and they are wrong, criticism is a delicate and difficult thing to deliver.
How can you use it?
The next time a client shares their situation with you. Treat them to your opinions and advice on what they “should” have done and why they are responsible for the mess they are in. Then count to 10 and watch the relationship crumble before your eyes…
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.