Understand Your Buyer: The Feedback Effect
What is it?
The Feedback Effect is all about seeking and implementing commercially viable feedback from your clients and potential buyers.
Why does it work?
It works firstly because the people that buy from you (or want to buy from you) are best placed to tell you what they want and how you can meet their needs.
Asking someone what they want and how you can best serve them can only generate useful and honest responses as the people you are speaking with are laser focussed on their needs and want you to be able to completely satisfy them.
How can you use it?
There are two things you can do here:
1. Speak with current clients and ask them how you could improve the products/services you offer them.
2. Speak with potential buyers who decide not to proceed and ask them how you could improve or what they were looking for that your offering doesn’t provide.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.