Practical Sales Training™ > How To Convert > The Feedback Effect
What is it?
The Feedback Effect is all about seeking and implementing commercially viable feedback from your clients and potential buyers.
Why does it work?
It works firstly because the people that buy from you (or want to buy from you) are best placed to tell you what they want and how you can meet their needs.
Asking someone what they want and how you can best serve them can only generate useful and honest responses as the people you are speaking with are laser focussed on their needs and want you to be able to completely satisfy them.
How can you use it?
There are two things you can do here:
1. Speak with current clients and ask them how you could improve the products/services you offer them.
2. Speak with potential buyers who decide not to proceed and ask them how you could improve or what they were looking for that your offering doesn’t provide.
To encourage people to respond you may wish to combine your request for feedback with a free gift or competition to provide something for them in return.
Example
This particular company texts me every time after I speak with them to ask for feedback. That might be a bit too often/much, but it certainly got my attention and demonstrates they take it seriously.
KwikFit, a UK based tyre company have even named their survey to make it more tangible and relatable:
See also
