What is it?
Offering free delivery, rather then itemising a charge for it, makes ordering a more attractive proposition for buyers who feel like they are being looked after.
Why does it work?
It works because very few people want to pay for something that’s often offered for free. The market (retail in particular) is embracing a customer centric and low friction approach and, as such, delivery charges only serve to stand in the way of progress.
How can you use it?
If you have a product based business, can you offer free delivery by simply absorbing the cost elsewhere?
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