The Free Returns Effect

Understand Your Buyer > How To Convert > The Free Returns Effect


What is it?

If you want people to buy, you have to remove the downsides. Paying to return unwanted goods is an unattractive proposition, so making it free eliminates the issue.

Why does it work?

It works because it removes the potential risks or costs that may arise if they do have to return an item. By removing the cost element (and absorbing it elsewhere) it makes the offer much more attractive.

How can you use it?

If you have a product based business, consider if free returns could be a commercially viable thing for you to offer.


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