Understand Your Buyer > How To Convert > The Free Returns Effect
What is it?
If you want people to buy, you have to remove the downsides. Paying to return unwanted goods is an unattractive proposition, so making it free eliminates the issue.
Why does it work?
It works because it removes the potential risks or costs that may arise if they do have to return an item. By removing the cost element (and absorbing it elsewhere) it makes the offer much more attractive.
How can you use it?
If you have a product based business, consider if free returns could be a commercially viable thing for you to offer.
See also
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell