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The Greed Effect

Understand Your Buyer > How To Lose The Sale > The Greed Effect

Taking advantage of people for your personal gain has no place in the selling environment.

If you overcharge for things of low value or actively profiteer from the misfortune of others then be very careful indeed – it will be remembered and will cost you your reputation as well as future business.


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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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