The New Version Effect

Understand Your Buyer > How To Get Attention > The New Version Effect

What is it?

Releasing new versions of your offering provides more opportunities to sell.

Why does it work?

It works because we are all drawn to the latest things – it’s Shiny Object Syndrome. By releasing new versions of your product or creating new versions of a service you are refreshing how your clients perceive you, encouraging them to buy more and buy again and as each version develops you may serve your clients in new and more diverse ways.



How can you use it?

Depending on your offering, you can consider updating and releasing new versions on regular intervals such as annually. By making clients aware of your continual improvement it’s possible to attract and convert more sales as you regularly have new things to talk about.

Be cautious though, if you promote the next version too soon, it could cost you sales of the current version; it’s called the Osborne Effect.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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