The “nice to have” objection

Understand Your Buyer > How People Work > The “nice to have” objection


What is it?

Sometimes when you speak with people, they can be nice to you and supportive. But this can be a problem. We need buyers, not supporters and we need the truth. Too many people (especially in the UK) are polite when, in fact, they see your offering as a nice to have and don’t want to buy it.


Why does it work?

If people who need your offering aren’t buying, but they are making nice noises about it – they can’t see the value.

Maybe you need a QER.

Maybe you’re not selling the destination.

Maybe they don’t know about the bad things they face if they don’t buy and solve their problems.


How can you use it?

When you share your ideas and products/services with people it can be all too easy for them to be encouraging and say nice things (without actually wanting it themselves or really believing it’s any good)

The only way I’ve found to overcome this is to ask for money.

“Here is my idea – I am taking deposits, would you like to leave one” is a lot more compelling than  “Here is my idea what do you think?”


See also





Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell