Zero Risk Bias

Understand Your Buyer > How To Convert > Zero Risk Bias

What is it?

The Zero Risk Bias looks at the natural preference towards things which carry minimal to zero risk.

Why does it work?

By mitigating risk factors we can engage clients and encourage them to buy. Connecting to the potential fears of clients and tackling them head on will ensure they don’t become obstacles to making the sale.



How can you use it?

Offering money-back guarantees, providing free delivery/returns and providing real-world case studies are three simple ways you can reassure your clients that your product or service is a low-risk option for them.




Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more