Practical Sales Training™ > How To Convert > The More Than Money Back Guarantee
The More Than Money Back Guarantee
What Is It?
This isn’t just a refund. It’s a refund plus extra money on top.
So if your offer fails, the buyer walks away with more cash than they started with.
Why Does It Work?
It creates a genuine no brainer. Because there’s no version of this where the buyer loses.
They literally end up better off if you fail. So loss aversion and risk limitation both get solved in one move.
This is about as strong as a guarantee can get. So it’s rare, and that rarity is exactly what makes it powerful.
How Can You Use It?
Only Use It If You Can Back It
This isn’t for the faint hearted. So you need real confidence in your offer, and the cash reserve to cover it if things go wrong.
Protect Yourself With Clear Terms
Write proper terms and conditions before you offer this. So the promise stays generous, but it also stays protected on your side too.
Let The Confidence Speak For Itself
Once you’ve built the guarantee properly, state it plainly. Because this level of confidence does most of the selling on its own.
When It Works Best
This works best when you’re genuinely confident in your results. Established services with a strong track record suit this well.
It also works when buyers are naturally sceptical. So a high stakes purchase with real hesitation attached is exactly where this guarantee earns its value.
When It Becomes Dangerous
The risk is offering this without the ability to pay out. Because a broken promise here damages trust worse than never offering it at all.
Vague terms also cause real problems. So without clear conditions, buyers might claim the guarantee unfairly, and you’d have no way to push back.
Used well, this builds instant trust. Used recklessly, it can bankrupt the exact confidence it’s meant to prove.
Common Mistakes
Offering It Without The Cash Reserve
If you can’t actually pay out, don’t offer this. So be honest about your financial position before you commit.
Skipping The Terms And Conditions
Loose terms invite unfair claims. So write clear conditions that protect both sides of the deal.
Using It Without Real Confidence
This only works if your offer genuinely delivers. So don’t use it to mask a weak product, since the payout will find you fast.
The More Than Money Back Guarantee – An Example
The Copywriting Agency Promise
A copywriting agency offers this guarantee: “If our copy doesn’t outperform your current version within 30 days, we’ll refund 100% of your fee, and send you £100 to say sorry for wasting your time.”
It reverses the risk completely. So the buyer stops asking “what if this doesn’t work” and starts asking “what do I actually have to lose.”
That shift signals real certainty. Because this level of confidence tells the buyer you genuinely believe in your own offer.
It’s a serious psychological move. So you’re showing you’re willing to pay for being wrong, which is about as convincing as a promise can get.
5 Types Of Guarantee
- Money Back Guarantee
- The More Than Money Back Guarantee
- Work with you until you’re happy
- No win no fee / pay on results
- The Promise
