Understand Your Buyer > How To Convert > Realistic Results

 

What is it?

Realistic Results is a strategy where, instead of showing off huge, dramatic outcomes, you focus on smaller, achievable wins that feel honest and doable. It’s about setting expectations that real people can relate to – like “I made my first sale in 3 days” or “I saved 4 hours a week using this” – rather than shouting about six-figure launches or overnight success.

 

Why does it work?

It works because believable beats impressive. When results feel too big, people switch off or think, “That’s not for me.” But when they see small wins that feel possible – and feel like them – they’re more likely to take action. Realistic results build trust, reduce resistance, and motivate people to get started because the first step doesn’t feel so far away.

 

How can you use it?

You can use Realistic Results in your testimonials, case studies, sales copy and content by sharing small wins, beginner breakthroughs, and “before and after” stories that feel grounded. Highlight progress, not perfection – things like saving time, building confidence, or hitting a first milestone. These are the kind of results that actually move people to act, because they seem possible today, not “one day.”

 

Example

 

See Also

• Big Brand Problem
• How to connect with your buyer

 

 

 

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