Practical Sales Training™ > How To Convert > Buy Again Effect
What is it?
The Buy Again Effect is all about making it as easy as possible for people to be able to reorder from you.
Why does it work?
It works because it follows the path of least resistance. If you want people to buy from you, you need to be as easy as possible to deal with and this is just as important as when it comes to people re-ordering from you.
How can you use it?
Create a simple link that can be accessed by your buyers, or even generate them a code that will provide a quick and simple way for them to re-order something but without having to recall details or enter any data. For added impact you can also consider offering a reorder discount.
Example:
Graze the snack company email when they think you may have run out to make it easier for you to buy again.
See also
