What is it?
If you’ve ever bought cake mix then you will know that on the side of the box are very simple instructions for how to “make” the cake. So easy a child could do it – and that’s often the point.The question is, could you reduce your complex offering, instructions, processes and messaging to the complexity level of a box of cake mix?
Why does it work?
It works because of the path of least resistance. You are more likely to engage with and sell to someone as you have done “the work” for them and removed any unnecessary need to think or act- they just need to follow a simple process to buy.
How can you use it?
Think about how you can make dealing with you a piece of cake. How could you make your offering as simple as cake mix? a step by step process? pictures? numbers?
The simpler. The better.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.