Understand Your Buyer > Selling Communication Basics > The Feynman Technique
What is it?
The Feynman Technique looks at how best to explain information to potential clients by reducing the complexity so that a toddler could understand.
Why does it work?
As well as being CLEAR, reducing the complexity of your messaging and boiling everything to the component parts is a powerful way to engage potential clients because they will actually understand what you’re offering.
How can you use it?
Following the simple 4 step process, how could you eliminate complicated, unnecessary and insular technical jargon from your sales messaging to give yourself a higher chance of engaging and converting your potential clients?
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