Understand Your Buyer > Selling Communication Basics > The Feynman Technique
What is it?
The Feynman Technique looks at how best to explain information to potential clients by reducing the complexity so that a toddler could understand.
Why does it work?
As well as being CLEAR, reducing the complexity of your messaging and boiling everything to the component parts is a powerful way to engage potential clients because they will actually understand what you’re offering.
How can you use it?
Following the simple 4 step process, how could you eliminate complicated, unnecessary and insular technical jargon from your sales messaging to give yourself a higher chance of engaging and converting your potential clients?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.