Understand Your Buyer > How To Keep Your Clients Happy > Client Trophies

What Is It?

A client trophy is a physical or digital award you send to your buyers when they reach an important milestone, usually linked to their success with your product or service.

For example:

Shopify sends milestone trophies to store owners when they hit impressive sales numbers.
ClickFunnels awards the famous “Two Comma Club” trophy to users who make over $1 million using their funnels.

It is a way of recognizing and celebrating your buyers’ achievements, showing them (and the world) that they have reached a significant level of success.

Why Does It Work?

Because recognition is a powerful motivator.

When you give buyers a trophy, you are not just handing over an object. You are delivering:

Public proof of success
Emotional reward and validation
A social signal they can show off to others

This works on several levels:

Buyers feel proud of what they have achieved.
They associate that success with you, reinforcing loyalty.
They are motivated to go further, chasing the next milestone.
They promote your brand when they share photos, posts, or stories about their award.

It is a simple, scalable way to strengthen relationships, generate social proof, and turn your clients into enthusiastic advocates.

How Can You Use It?

Step 1: Define Meaningful Milestones
What achievements matter to your buyers? Set clear, measurable goals (such as revenue milestones, units sold, repeat orders, or campaign results) that feel meaningful and worth celebrating.

Step 2: Create a Trophy or Award
This could be a physical item, like a plaque, trophy, or medal, or a digital badge or certificate. Make sure it is well-designed, high quality, and branded — something they will be proud to display.

Step 3: Deliver It With a Personal Touch
Do not just mail it. Add a handwritten note or personal message. Congratulate them sincerely and invite them to share their win on social media, tagging your brand for extra reach.

Step 4: Build a Recognition System
Promote the milestones publicly, showcase success stories, and keep adding new tiers or levels. This creates ongoing motivation for buyers to stick with you and aim higher.

Example

The most well known example would be Clickfunnels who offer trophies for those who have transacted more than £1M through their funnel software.

See also

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