Every business has a sales message, but not all sales messages are clear.
How do you know if your sales message is working or if it needs to be refined?
There are some important warning signs to look out for, but fundamentally your messaging needs to address the 7 core client questions for it to be as clear and effective as possible.
Failing to answer most if not all of these 7 questions is an issue – especially questions 1, 2 and 3.
There are Three Principles that sit behind every Clear Sales Message which need to be adhered to, but above all else your sales message should be easily understood by anyone you come across in your daily life. If you can stop someone in the street and from your sales message alone they understand your business, then you have succeeded.
If you’d like us to evaluate your sales message for you and give you a free consultation then please contact us.