Understand Your Buyer > How To Keep Your Clients Happy > Gift Wrapping
What is it?
If you have a physical product offering, offering to gift wrap the purchase (especially at Christmas) is a welcome additional service.
Why does it work?
It works because for some people, the convenience (and feeling of luxury) that having things gift wrapped provides, can be very attractive. Whether you charge extra for the service, or include it as standard, presenting your offering to clients gift wrapped can reaffirm their buying decision, make it feel like more of a treat and overall make the buying experience a positive one.
How can you use it?
If appropriate to your offering, and this isn’t limited to Christmas and birthdays, consider adding the option for your buyers to have their purchases gift wrapped. If you already promote your offering as a gift or sell gift vouchers, then this is yet another way to ensure your buyers can get the best from their gifting experience.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.