Well, this is embarrassing..

The first click conditioned you to think you might get some information, you clicked, but you didn’t get anything.

Undeterred you clicked a second time in the hope of finding the information- but alas this has all been a ploy.

You can see first hand how human behaviour is driven by conditioning and isn’t always logical.

Despite falling for this once, you clicked again when there was nothing to prove that click would actually work.

As your reward I can tell you that not only are you in a positive feedback loop, but that emotion trumps logic and this is an example of FOMO.

You’re also trying to bridge an information gap.

This psychology stuff isn’t as theoretical as you might believe…

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more