Practical Sales Training™ > How To Convert > Retargeting Ads
What Are Retargeting Ads?
Retargeting ads (also called remarketing ads) are online ads that follow people after they visit your website. They remind visitors who didn’t buy to come back – keeping your brand top of mind and increasing the chances they convert later.
If someone left your site without taking action, retargeting helps bring them back.
How Do Retargeting Ads Work?
Retargeting works by placing a small tracking pixel (or cookie) on your website. When someone visits your site, that pixel lets ad platforms like Google or Facebook show them your ads as they browse other websites or social media.
These ads are highly targeted because they’re only shown to people who’ve already shown interest. You can even tailor them based on:
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Pages they viewed
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Products they browsed
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Time spent on your site
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Whether they added items to cart
How Can You Use Them?
You can use retargeting ads to:
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Recover lost visitors – Bring back people who didn’t convert the first time
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Boost sales – Remind ready-to-buy users to take action
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Increase ROI – Target warmer audiences who already know your brand
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Stay visible – Keep your business in front of your prospects across the web
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Promote offers – Show tailored deals to people who viewed specific products or services
Whether you sell products, run a service business, or generate leads online, retargeting ads help you win back attention and turn interest into action.
Example
Booking.com use retargeting ads for specific destinations you may have been looking at and add FOMO / Scarcity into the mix:
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