Understand Your Buyer> How to Engage > Solution Evolution
What is it?
Describing your offering as the next evolution or version 2.0 can engage buyers and get them to understand things in a clear and simple way.
Why does it work?
It works because it focusses on not just something being new, but that something has been improved and has evolved. A newer version or evolution of something implies problems have been fixed, features have been added and, overall, it’s been improved
How can you use it?
Consider if you can refer to a new version of your offering as a new evolution, or if you can refer to your overall offering and approach as “version 2.0” it can have a similar effect.
Example
This chart is describing the difference between the different iterations of the internet.
See also
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