Practical Sales Training™ > How To Lose The Sale > Spam Liking
Spam Liking
What Is It
When someone likes A MILLION of your posts, it’s nearly always a warning sign that you have an incoming pitch. It rarely feels like genuine appreciation, and it almost never is. The pattern is so recognisable that most people who spend any real time on social media can spot it within seconds, long before the actual message arrives.
Why Does It Work
People are susceptible to flattery, I get it, but when a stranger likes 30 Instagram posts in quick succession, then follows me and DMs me compliments, I nearly always brace for the pitch slap. There’s something about the sheer volume and speed of it that gives the whole thing away instantly. Nobody genuinely reads and appreciates thirty posts in the space of two minutes, so the moment it happens, the intent behind it becomes obvious rather than flattering.
How Can You Use It
If you want people to be suspicious of your intentions, or to ignore your connection request or DMs entirely, then shower them in likes and lead with flattery. It’s a big red flag, especially for those of us who get this kind of nonsense on a DAILY basis, and most of us have gotten very good at recognising it instantly.
If you actually want to connect with people, the alternative is slower but far more effective. You have to GENUINELY interact with them, leaving thoughtful comments over a period of time, rather than trying to compress a relationship into a two minute burst of activity.
If you spam like 100 posts in 2 minutes, it just tells me you’re going through the motions because someone told you this is how outreach works. It’s not, and anyone on the receiving end can usually tell the difference immediately.
Spam Liking – An Example
This person liked about 30 of my posts in such a short period of time that there is NO WAY they could have genuinely read and understood them. The timestamps alone give it away, since thirty genuine reads, each one taking even a few seconds to actually absorb, simply couldn’t happen in the window this all took place in.
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