Understand Your Buyer > How To Engage > The Challenge Effect
What is it?
The Challenge Effect is about achieving certain results in a limited timeframe, providing support and guidance along the way.
Why does it work?
It works because most people love and respond well to a challenge. It also adds a defined limit and tangibility to your offering or marketing which may have been absent.
A challenge generally has a defined goal and a defined set of steps to achieve it – this implies the result is “guaranteed” if only the person followed the steps you provide them.
How can you use it?
You can do two things here.
Firstly you can have a social media style engagement campaign where over XX days everyone completes tasks, answers questions and interacts with you and others. This strengthens their relationship with your brand and allows them to experience your offering.
The second is to package your services as a 7/14/21/30 day challenge – delivered either in person or online. By providing tangibility through a defined number of days it can help move clients to buy as they understand better what they are getting.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.