The Easy Transition Effect

Understand Your Buyer > How To Convert > The Easy Transition Effect

What is it?

The Easy Transition Effect is all about reassuring your buyers that when they transfer over to you, it will be as pain-free as possible.

Why does it work?

It works because many of us are worried about delays, risks, costs, inconvenience and compatibility issues when it comes to moving to a new provider. In the UK, the focus on moving bank accounts is something that can seem daunting and difficult, so there has been a TV campaign to explain how easy it is and even to provide a guarantee that nothing will go wrong.


How can you use it?

If your clients have to move to you and incur any kind of inconvenience, expense or are worried about making the switch – it can stop them from doing it. List out all of the things that could go wrong or that they are worrying about and then set about explaining how you will eliminate or minimise those risks.


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