The Trade In Effect

Understand Your Buyer > How To Convert > The Trade In Effect

What is it?

The Trade In Effect is when you offer a discount to a client when they bring their old product to you when they purchase.

Why does it work?

It works because we naturally want to have the latest, bestest, most shiniest things possible and by offering a trade in this is not only made possible, but made cheaper.



How can you use it?

This is best suited to a physical product offering, so what discount could you offer clients in return for them bringing their old/used/faulty items to you when they purchase.




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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

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