Understand Your Buyer > How To Convert > The Trade In Effect
What is it?
The Trade In Effect is when you offer a discount to a client when they bring their old product to you when they purchase.
Why does it work?
It works because we naturally want to have the latest, bestest, most shiniest things possible and by offering a trade in this is not only made possible, but made cheaper.
How can you use it?
This is best suited to a physical product offering, so what discount could you offer clients in return for them bringing their old/used/faulty items to you when they purchase.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.