What is it?
The Empathy Effect states that we feel more connected to those who understand our situation.
Why does it work?
It works because we feel connected to those who seem to understand and empathise with our situation. That being the case if as the seller you can demonstrate that you understand and empathise with your buyer, you are likely to trigger this connection and thus increase your chances of making the sale.
How can you use it?
Recognise the needs, problems and circumstances of your buyers. Identify and communicate about their feelings, hopes, dreams and fears to demonstrate your level of understanding and empathy.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.