What is it?
The Empathy Effect states that we feel more connected to those who understand our situation.
Why does it work?
It works because we feel connected to those who seem to understand and empathise with our situation. That being the case if as the seller you can demonstrate that you understand and empathise with your buyer, you are likely to trigger this connection and thus increase your chances of making the sale.
How can you use it?
Recognise the needs, problems and circumstances of your buyers. Identify and communicate about their feelings, hopes, dreams and fears to demonstrate your level of understanding and empathy.
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