The Exclusive Effect

Understand Your Buyer > How To Engage > The Exclusive Effect

What is it?

The Exclusive Effect states that we behave differently when we have access to exclusive resources that others don’t.

Why does it work?

The literal opposite to FOMO, The Exclusive Effect makes clients feel good when they feel they have exclusive access to things that other people don’t have.



How can you use it?

Reward your loyal clients and offer limited and exclusive benefits to new clients to give them the feeling of being special and having advantages over others.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more