Understand Your Buyer > How People Work > The F Pattern
What is it?
It’s reported that when we read someting, especially on a screen, that we scan the page in an “F” shape to decide if we need to read in full.
Why does it work?
As this is essentially a part of how we behave as humans, it makes sense to be aware of and optimise your communications to make the most of this phenomena.
How can you use it?
Spacing out your text by clustering it into sections and then
(as well as using bold highlighting)
can help to keep
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell