Understand Your Buyer > How People Work > The F Pattern
What is it?
It’s reported that when we read someting, especially on a screen, that we scan the page in an “F” shape to decide if we need to read in full.
Why does it work?
As this is essentially a part of how we behave as humans, it makes sense to be aware of and optimise your communications to make the most of this phenomena.
How can you use it?
Spacing out your text by clustering it into sections and then
(as well as using bold highlighting)
can help to keep
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.