Understand Your Buyer > Selling Communication Basics > The Inverted Pyramid
What is it?
The Inverted Pyramid describes the need to present the most important information first to seize attention.
Why does it work?
It works because human beings have an 8 second attention span. “Cutting to the chase” as quickly as possible is your best chance of seizing this attention and engaging with your potential client.
How can you use it?
If you want to drive engagement with readers of your content or potential clients, find the most important information (important to your client) and present that first. At Clear Sales Message, we describe this as “selling the destination, not the journey“. This describes the fact that airlines often don’t advertise seats on their airplanes, they advertise the destination. As holiday makers we care first about where we are going and then about how we will get there.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.