The Font Effect

Understand Your Buyer > How To Get Attention > The Font Effect

What is it?

The Font Effect is all about using modified or original fonts to make your offering more memorable.

Why does it work?

It works because we are naturally inclined to notice things that stand out. When we come across fonts and lettering that we haven’t seen before, they not only seize our attention, but lay the groundwork for being more memorable too.



How can you use it?

In the same way brands such as Disney have created their own font, consider how you could use different lettering in your logo or your visual communications to help spread your message and be more memorable too.



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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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