The Handmade Effect

Understand Your Buyer > How To Engage > The Handmade Effect

What is it?

The Handmade Effect refers to the fact that anything that is made by hand, “finished” by hand or handpicked implies a higher level of quality.

Why does it work?

It works because when we think about handmade, we think about craftspeople. We perceive something that is made carefully and methodically by a skilled person with the highest quality standards.


How can you use it?

Where is the human intervention in your offering? Do you physically make products by hand? is your offering curated by a skilled person? or do you physically pick the best things to supply your clients?

Wherever there is human intervention in your product offering (this doesn’t work for services as well), there is an opportunity to use it to imply a higher level of quality in your offering.

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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