The Humour Effect

Understand Your Buyer > How To Get Attention > The Humour Effect


What is it?

The Humour Effect looks at how “humorous” things catch our attention and are more memorable as they stand out.


Why does it work?

The human brain recognises contrast and is sensitive to the unusual. Much like the Von Restorff Effect, The Humour Effect is a tool to be remembered and to capture attention.


How can you use it?

How can you add some comedy and light heartedness to what you do? perhaps use puns or jokes in your marketing, have a light hearted Twitter feed?

There are a number of potential things you can do, but being humorous for the sake of it isn’t always the best approach – proceed with caution.



Virgin Atlantic Upper Class (First Class) famously have cute little salt and pepper shakers which, on the bottom of them, say “pinched from Virgin Atlantic” as a nod to say “we know you are going to steal them 😉

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