The Inevitable Effect


Understand Your Buyer > How To Convert > The Inevitable Effect

What is it?

Sometimes technology and things advance in such a way that things become inevitable, As such, we can highlight this in our communication


Why does it work?

It works because of FOMO, lack of choice and educating your buyer.

Your buyer might not be aware of the situation they are in, may not realise they can move fast and take advantage of early adoption and they also may not want their competition to beat them to the opportunity.


How can you use it?

If you work in a space where things are genuinely moving in a certain way (think everyone needing a website for example) then you can use this.

You simply need to highlight to the buyer that being an early adopter has advantages, but they will have to adopt the thing anyway…. so why not now?

Surely there are costs and lost opportunities associated with inaction and delay? Highlight those to help your buyer make their decision.


See also


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