Understand Your Buyer > How To Convert > The Itemised Pricing Effect
What is it?
The Itemised Pricing Effect is all about splitting out the component parts of how you charge for your offering.
Why does it work?
It works because it helps your buyer to see and understand “what they get for the money” as well as making it very clear just how much time/effort/resource goes into delivering your offering. It’s similar to The Abundance Effect where we list out (but don’t price) all of the “things” that your offering provides to give a sense of abundance.
How can you use it?
Depending on your offering, could you list out the parts, labour, time, or any other resource that goes in to your offering. By pricing things separately, your buyer is less likely to have complaints about being expensive as you are itemising precisely everything they will get.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.