The Junior Effect

Understand Your Buyer > How To Engage > The Junior Effect

What is it?

The Junior Version is all about creating a version of your offering that appeals to younger users.


Why does it work?

It works because it makes your offering appeal to an entirely new audience whilst offering something that’s very similar to your “adult” offering.  Junior versions are appealing to children who want to feel more grown up and be just like their parents and depending on the offering it can be cute for your child to have the junior version of something you have.


How can you use it?

Depending on your offering, could you make a version that appeals to younger buyers? How could you simplify or limit your offering so it’s suitable for a younger audience? Often, the junior version of something is appealing as the parent owns the “adult” version of the same thing. 12v Electric children’s cars are an example of this in action:



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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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