Practical Sales Training™ > How to connect with your buyer > The Junior Effect

What is it?

The Junior Version is all about creating a version of your offering that appeals to younger users.

Why does it work?

It works because it makes your offering appeal to an entirely new audience whilst offering something that’s very similar to your “adult” offering. Junior versions are appealing to children who want to feel more grown up and be just like their parents and depending on the offering it can be cute for your child to have the junior version of something you have.

How can you use it?

Depending on your offering, could you make a version that appeals to younger buyers? How could you simplify or limit your offering so it’s suitable for a younger audience? Often, the junior version of something is appealing as the parent owns the “adult” version of the same thing. 12v Electric children’s cars are an example of this in action:

Example:

A smartwatch brand offers a “Mini Time” version for kids.

It looks like the adult model but includes:

Basic step counter
GPS tracking (for parents)
Simple messaging between parent and child
Fun digital watch faces
No social media or payment features

Why it works:
Kids feel like they have the “grown-up” version, just like mum or dad. Parents like it because it’s safe, limited in function, and gives peace of mind. The brand also creates an early connection with future long-term customers.

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