Understand Your Buyer > How to Engage > The Junior Effect
What is it?
The Junior Version is all about creating a version of your offering that appeals to younger users.
Why does it work?
It works because it makes your offering appeal to an entirely new audience whilst offering something that’s very similar to your “adult” offering. Junior versions are appealing to children who want to feel more grown up and be just like their parents and depending on the offering it can be cute for your child to have the junior version of something you have.
How can you use it?
Depending on your offering, could you make a version that appeals to younger buyers? How could you simplify or limit your offering so it’s suitable for a younger audience? Often, the junior version of something is appealing as the parent owns the “adult” version of the same thing. 12v Electric children’s cars are an example of this in action:
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