The Law of Past Experience

Understand Your Buyer > How People Work > The Law of Past Experience

What is it?

The Law of Past Experience recognises that your potential clients will have preconceived ideas and understanding about your offering – both good and bad.

Why does it work?

Understanding the negative points so you can counter them and understanding the positives so you can harness them will put you ahead in any sales conversation. 

How can you use it?

When speaking with your client it’s important to ask them questions and seek to understand their opinion and past experience of products and services like yours or in the same arena. Once you understand if there is a past experience and whether its positive or negative, you can then use this in your ongoing sales interaction.


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