The Local Effect

Understand Your Buyer > How People Work > The Local Effect


What is it?

We are more likely to engage with and buy from businesses that are nearer to us than farther away. Focussing on the location of your business in your messaging can be a deciding factor for potential buyers


Why does it work?

It works because we value speed and convenience looking to purchase something. A more local supplier means a quicker delivery or less travel time which are more appealing. Local businesses can also imply a local expertise, knowledge and trust over a more “faceless” corporate alternative.


How can you use it?

Depending on the nature of your business, referencing the geographical location you serve will help to engage and convert more clients. Include your location and focus area in your marketing and on your website to reassure those in the locality that you are the preferred choice for “locals”.



Sometimes it’s not just about your geographical location, sometimes it’s about using the services / businesses / ingredients from the local area too.



See also


Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell